Apple announced the name change today in a press release that was primarily about the film F1: The Movie coming to its streaming service on December 12. Unlike previous announcements, however, today’s release referred to the streaming service as Apple TV, instead of Apple TV+. The announcement reads:

As if teaching your dad the difference between Apple TV and Apple TV+ hadn't been hard enough, Apple’s just gone and made things a whole lot more complicated. In a move that’s already confusing the internet, the company has quietly rebranded its streaming service Apple TV+ as… Apple TV.

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