This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Iconic hat brand Stetson is venturing into the spirits market with its first Kentucky ...

From Coors to Aston Martin to Metallica, everyone seems to be getting into whiskey-making these days. And now you can add Stetson to the list. That’s right, the brand known for creating the blueprint ...

Stetson. You know the name. You proudly wear the hats. Now get to know its bourbon. America’s most iconic Western brand is launching Stetson Bourbon, touted as a “super-premium, high-rye proprietary ...

An image of John Wayne in the new Stetson book. To mark the milestone, the brand has penned its first book from its perspective, documenting the hat's genesis, its popularity, and how the piece of ...

Entering Keens Steakhouse the night Stetson launched its new bourbon in New York City, you’d be forgiven for thinking you’d stepped into a John Wayne movie. The event was held in the famed Teddy ...

Looking at a Stetson hat, it’s impossible to not think of the West. The very silhouette of the brand’s archetypal cowboy hat calls to mind the region’s rugged topography, its crown pinched and creased ...