For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” As the wider political and media world has taken notice of news influencers, Americans have begun to ...

A majority of social media influencers don’t verify information before sharing it with their audiences, a study published Tuesday by the UN’s scientific and cultural arm found, underscoring concerns ...

About 1 in 5 Americans say they get their news from social media influencers, according to a new poll from the Pew Research Center. Of the 21 percent of adults who said they get their news from ...

Social media influencers were a hot topic during the 2024 presidential race as both parties courted creators ahead of the election. Now, a new Pew Research Center survey reveals just how impactful ...

Young consumers who shop online and have FOMO (fear of missing out) tend to feel lower levels of social, psychological and financial well-being, a new study finds—but there's one important caveat.

This study looks at health and wellness influencers – individuals with large audiences online who provide information about health and wellness, largely on social media. It includes an in-depth ...

Biased or misleading medical advice shared by social media influencers can cause harm and requires coordinated action by governments and platforms to protect the public, argue experts in The BMJ.

Social media influencers are no longer a niche phenomenon—they are a global force shaping consumer behavior. With over 50 million people worldwide identifying as influencers, and 2 million of them ...