The Coalition for Innovative Media Measurement (CIMM) – an industry body that aims to promote innovation and foster efficiencies in audience measurement for television and cross-platform video – is ...

“With the addition of Google Services, we are demonstrating our commitment in leading the industry to deploy entirely new connected TV applications and content to our subscribers,” said Mr. JG Choe, ...

The market for TV subscription services is getting more competitive all over the world. New IPTV operators are competing with traditional cable and satellite companies. The technology is getting more ...

The fragmentation created by multiple viewing devices, data sources and measurement systems continues to be an obstacle to fully employing the sophisticated audience-targeting capabilities possible ...