In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

The restaurant industry has been struggling with declining traffic and sluggish sales growth.

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Still refreshing decades later.

After a major backlash in 2024, Coke and the L.A. studio it hired have produced a new synthetic spot they believe viewers will like a lot more; "The craftsmanship is ten times better." Will they? By ...

Did the Polar Bear defect? Find out how Pepsi’s 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history. Pepsi’s 2026 Super Bowl ad features Coke’s ...

Add Futurism (opens in a new tab) Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results. Coca-Cola is back with ...

Coca-Cola Nigeria has relaunched its “Share a Coke” campaign, an initiative aimed at reigniting the culture of connection, community, and shared moments among Nigerians through an innovative ...

Two bottles of Coca-Cola and a bottle of Pepsi. Soeren Stache/picture alliance via Getty Images (Soeren Stache/picture alliance via Getty Images) Pepsi not only used the Coca-Cola polar bear ...