Alexandra Shadrow showing a piece of clothing to another person. Shadrow is the CEO of Relovv, a sustainable fashion community for younger consumers. COURTESY OF ALEXANDRA SHADROW In a two-minute “Get ...

Alexandra Shadrow remembers dragging “this massive bag” of lightly worn clothing across Allston to Buffalo Exchange, a consignment store. As a junior at Boston University, she wanted some cash to buy ...

In a world where mega-influencers can be paid tens of thousands of dollars to post on social media, influencer marketing may feel out of reach to small-business owners with smaller budgets. But ...