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If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

Launching an online store comes with a lot of excitement — along with a little bit of fear. You have to coordinate a ton of moving parts to bring your store to life, from setting up your website to ...

Penny Pryor has more than two decades experience writing, reporting and editing financial services publications. She has contributed to, and edited, the Money Section of the Sun Herald and The Sunday ...

Shopify is a powerful tool online retailers can use to build and grow their businesses. In addition to Google Analytics (if set up), Shopify Analytics has powerful reporting to help direct-to-consumer ...

Thinking about using Shopify Payments for your online store? It’s a big decision, and like with anything, there are good things and not-so-good things to consider. We’ve looked into what people are ...

Editors’ Note: Shopify offers extensive e-commerce features, including an advanced checkout function, inventory management tools and automated sales tax calculation. Shopify also has some of the best ...

Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Dianna Gunn built her first ...