Today, Sephora announced new details, including the 8 selected brands, who will participate in the retailer’s 2021 Accelerate incubator program, which for the first time ever features a cohort ...

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With the addition of Nutrafol and Proven, Sephora is continuing its big bet on DTC brands. Proven’s partnership with Sephora builds upon its relationship with the beauty retailer, which began in 2018 ...

If you're always on the hunt for the best up-and-coming beauty brands, there's no better place to look than Sephora's 2023 Accelerate program. Originally founded in 2016 as a way to help emerging ...