What is that one thing that makes age-old soap brands stay memorable across generations? Is it the fragrance, the colour, or the packaging? Not quite. Consistency in product promise and brand ...

BENGALURU: Wipro Consumer Care and Lighting’s (WCCL) flagship brand, Santoor, has edged past Hindustan Unilever’s Lifebuoy to emerge as India’s largest soap brand, marking a significant milestone for ...

Delhi: Santoor has introduced its latest TVC featuring Santoor Lime Soap. The TVC showcases the journey of a doctor and mother, finding freshness after a tiring day. After a taxing day at work, she ...

Wipro Consumer Care & Lighting, backed by billionaire Azim Premji, is confident that its flagship brand Santoor will overtake FMCG giant HUL’s Lifebuoy to become the market leader in the soap and ...

The toilet soaps market may have become slippery for some brands to hold on to their positions in the pecking order. Santoor, from Wipro Consumer Care & Lighting (WCCL), is within striking distance of ...

New Delhi: Wipro Consumer Care and Lighting is anticipating its flagship brand Santoor to overtake Hindustan Unilever’s Lifebuoy as the leading soap and personal care brand in the country within the ...

The campaign features Varun Dhawan and Mahesh Babu. Mumbai: Laqshya Media Group, a leading player in Out of Home (OOH) advertising, is delighted to unveil a dynamic and influential OOH campaign for ...

Wipro Consumer Care and Lighting has acquired personal care brands Jo, Doy, and Bacter Shield from VVF (India) Ltd, marking the company’s 15th acquisition till date and the third in the past one year.

ITC Ltd, Godrej Consumer Products Ltd, Emami Ltd and Dabur India are among companies rolling out more germ kill or hygiene soaps, hoping to exploit a surge in demand for such products amid the ...