What is that one thing that makes age-old soap brands stay memorable across generations? Is it the fragrance, the colour, or the packaging? Not quite. Consistency in product promise and brand ...
BENGALURU: Wipro Consumer Care and Lighting’s (WCCL) flagship brand, Santoor, has edged past Hindustan Unilever’s Lifebuoy to emerge as India’s largest soap brand, marking a significant milestone for ...
The toilet soaps market may have become slippery for some brands to hold on to their positions in the pecking order. Santoor, from Wipro Consumer Care & Lighting (WCCL), is within striking distance of ...
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