Joox, the music streaming platform owned by China's Tencent, has chosen SpotX as its primary supply-side platform (SSP) as it looks to grow its programmatic advertising business. Tencent VP of ...
Last week, Forrester released its first SSP wave since 2014, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere ...
Two great tastes that taste great together? On Wednesday, Magnite announced plans to merge Magnite Streaming, its ad exchange and SSP, with SpringServe, its ad server and mediation platform, into a ...
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