Amazon and Roku are teaming up to give advertisers unified access to over 80% of U.S. connected-TV households, promising greater reach, precision, and value.

Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the

Key Takeaways Roku shares surged Monday after the company announced a partnership with Amazon Ads.The move gives Amazon advertisers access to an estimated 80 million connected TVs in the U.S.The technology is expected to be made available to advertisers using Amazon's demand-side platform by the fourth quarter of 2025.