Roblox is creating a new generation of game developers, but it needs to make sure it can hold on to them past their early teen years.

LORETO, Italy, Sept. 3, 2025 /PRNewswire/ -- Rainbow SpA, the studio behind the global classic Winx Club franchise, today ...

How to share your Roblox games with other players How to start creating Roblox games You create Roblox games using Roblox Studio, a free piece of software you can access via your Roblox account.

Roblox Studio head Stefano Corazza says that the game doesn't exploit children, and is instead "a gift".

But Roblox faces a couple of major challenges: It will need to keep its users, the majority of whom are under 13, hooked for years to come by incentivizing creators to continue to develop for the ...