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Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday. Roblox began testing ...

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

H&M is launching a limited-time activation as part of its Loooptopia experience on Roblox, according to a press release. The effort is tied to a summer collection inspired by Netflix’s “Stranger ...

Having a game filled with millions of players, which is only growing in popularity, makes for some very similar looking Avatars running around. Fortunately enough, not only is there a store filled ...

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