“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media ...
NEW YORK--(BUSINESS WIRE)--605, a global leader in television and cross-platform measurement, analytics and attribution, announced today a data and technology collaboration agreement with Convi v a, ...
More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to advertise. Sort of. Aquila – pronounced “Uh-kee-lah,” as in “Akeelah and the Bee” – ...
Comscore has launched Comscore Everywhere, a new suite of measurement tools designed to provide a comprehensive view across streaming, linear and digital. The product is a pre-emptive strike against ...