Volvo is known for making cars packed with safety features but it’s a low-tech safety solution for cyclists that has proved a surprising success. The car manufacturer teamed up with a Sweden-based ...

Car giant Volvo is turning in a slightly different direction for its next project, it's called Life Paint. It's a highly reflective spray you can apply to your bicycle and your clothes. Drivers can't ...

I have mad respect for people who ride their bike to work. If you can get your human self out of bed that early in the morning and propel yourself to work, not only are you 100% more motivated than ...

WASHINGTON — A new super-reflective spray paint is being tested to see how well it illuminates nighttime bicycle riders Swedish car maker Volvo is making the reflective spray available for free in six ...

PROVIDENCE, R.I. (WPRI) — No matter how many reflectors, lights or brightly-colored articles of clothing they’re donning, it’s often very hard to see bicyclists at night. However, a new type of spray ...

LONDON, March 28 (UPI) --Automotive giant Volvo has released a water-based spray paint that's invisible during the day and highly reflective at night. The spray paint, called Life Paint, is intended ...

A video campaign promoting Volvo's Lifepaint product – a hi-vis spray paint designed to help cyclists stand out in dark conditions – has been canned by the Advertising Standards Authority almost two ...

Volvo has designed a new ultra-reflective spray paint in a bid to make road cycling safer. The Swedish car manufacturer collaborated with Grey London and Albedo100 to create LifePaint, a washable ...