The term targeted advertising is a broadcasting buzzword. Potential profiteers talk about targeted advertising because it promises to be lucrative, and it may be promising for HD Radio broadcasters.

Radio continues to dominate ad-supported audio listening, whether at work, home, or in the car – even among Millennials and Gen Z. Edison Research’s full Share of Ear results for 2024 show nearly 90% ...

As the radio industry feels the continued economic strain and election uncertainty, global revenue projections suggest encouraging growth in the long run. A new Research and Markets study forecasts ...

Radio’s power as an ad medium is undeniable. But what makes a message truly move a listener isn’t just creativity; it’s psychology. Now, a marketer and behavioral science author is unpacking the ...

Industry leaders say radio’s core structure remains unchanged, with most ads still under 60 seconds. Longer formats are ...

Nearly $11 billion will be spent on local advertising for over-the-air radio in 2024, according to an updated yearly forecast by BIA Advisory Services. This figure ranks fifth largest as compared to ...

What you need to know: Within Uganda’s radio and advertising circles, Jumba’s reputation is unmistakable. He is the voice behind countless adverts, the creative mind behind jingles and a producer who ...