The real risk isn't in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading ...

Can AI not just analyze human behavior, but interact with it, shape it, and outperform people at tasks we thought only humans ...

A new statistical tool can help researchers get meaningful results when a randomized experiment, considered the gold standard, is not possible. A new statistical tool can help researchers get ...

AUSTIN, Texas – A new statistical tool can help researchers get meaningful results when a randomized experiment, considered the gold standard, is not possible. Randomized experiments split ...

In order to make smart decisions at work, we need data. Where that data comes from and how we analyze it depends on a lot of factors — for example, what we’re trying to do with the results, how ...