Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) is key to any successful business’s marketing and communications strategy. There are many great benefits to paid ...

As we know all too well, change is inevitable. However, the changes the world has been going through lately make PR more challenging than ever before. In addition, digital media trends are ...

Public affairs is the communication between a company and its stakeholders. Shareholders are the most obvious examples of stakeholders, but they're not the only ones. Your customers are stakeholders ...

According to PR Newswire, well-structured newsletters, adapted to the new rules of the game, will continue to be a pillar of ...

From product launches to historical movements, virtually every transformation the world has experienced has been aided by a comprehensive public relations campaign. In today’s world, the best examples ...

Last week, the New York Times posted an opinion piece on the merits of public health initiatives. The authors, economist Austin Frakt and pediatrician Aaron E. Carroll, make the case that public ...

Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...

Founder and CEO of JMG Public Relations, an award winning PR firm for innovators and their mission driven startup companies. Public relations professionals are the gateway for all information coming ...

Some leaders consider public relations as a strategy to deploy during particularly positive or negative moments in a business lifecycle like a new product launch, award announcement, or during a ...

Opinions expressed by Entrepreneur contributors are their own. As we know all too well, change is inevitable. However, the changes the world has been going through lately make PR more challenging than ...