I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

A company’s success hinges on cultivating a strong relationship between product and marketing. Each team may have its own specific goals, operations and priorities, but both want the same results: a ...

Marketing can have a major influence on consumers purchasing food products. Advertising and promotional campaigns are carefully crafted to target consumers within specific age, socioeconomic and ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start ...

It’s a common misconception that marketing only becomes involved in the last stage of a medtech product’s launch. In actuality, medtech marketing is – or should be – collaborating throughout the ...

DALLAS -- In one of the broadest product promotions in its history, 7-Eleven Inc. is partnering with Zygna to offer FarmVille-, Mafia Wars- and YoVille-branded items on many of the convenience store ...

From boardroom initiatives to maintaining authenticity at the consumer’s table, the focus steadfastly remains on tradition, ...