The lines between content, brand, and performance are blurring. Today's marketing teams are managing distributed stakeholders, real-time feedback and the constant pressure to deliver outstanding work ...

From indie movies to massive productions like Marvel’s “Avengers,” all films are developed following specific creative and strategic business guidelines. If you’ve ever wondered how a movie gets made, ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...