Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Launching a product will not happen over night. It takes time, horsepower, creativity and smarts to launch a successful product. We will walk you through each stage ...

Product planning is the process of creating a product idea and following through on it until the product is introduced to the market. A small company must also have an exit strategy for its product in ...

I have had the luxury of meeting over 500 startups at Red Rocket Ventures over the last three years. And, typically, most of them approach me at the same point in their startup development. They have ...

Do you have a brilliant new product idea? If so, get an early read on your product's market value. It’s a crucial component to a successful launch. The earlier in your development process that you ...

I got a chance to sit down with Vik Venkatraman, author of “Inspired! Take Your Product Dream from Concept to Shelf,” and I asked this former Red Bull brand manager, break-dance event promoter, ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Neil Patel on Nov 22, 2011 at 11:32 ...

Photo courtesy: Control Concepts, Inc. Control Concepts, Inc. announced its continued leadership in providing expert support and solutions for various manufacturers’ products and control system ...

HOUSTON, TX / ACCESSWIRE / December 11, 2017 / PPOC, a business in Houston, TX, has announced the launch of the Product Proof of Concept (PPOC) program. This is an exclusive, membership only program ...

Embedded marketing, product placement and branded entertainment are all terms that mean the paid placement of brands within entertainment channels such as movies, television and video games. As ...