Sometimes the best print ads are the simplest. Ads that make the viewer double-take with a smart and striking subversion of a ...

According to Statista Market Insights, print newspaper and magazine readership is expected to decline sharply, from 2.1 billion in 2017 to 1.4 billion by 2025, and 1.1 billion by 2030. Meanwhile, ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...

It’s true: We live in a distinctly digital age. The well-documented decline of print publications has coincided with the proliferation of digital media over the past 25 years. According to the U.S.

In today’s digital age, it might seem like the heyday of print media is long behind us. However, while the internet and social media may have lured us away with their addictive algorithms, print is ...

Ad spending fell slightly in the first half, dragged down by declines in spot and network TV and in many sectors of print. By Paul J. Gough, The Associated Press NEW YORK — Ad spending fell slightly ...

This full-page Maggi advertisement that appeared in a leading newspaper stood out immediately not just for its size, but for the way it tapped into something deeper: the unmistakable scent of Maggi ...

A newspaper ad for the retailer landed in the top 6% of all UK ads for “branding”, making it the most effective ad in the ...

Under the revised structure, the Central Bureau of Communication (CBC) will now pay Rs 59.68 per sq. cm for black-and-white ...

The Information & Broadcasting Ministry increases government print ad rates by 26%, introducing premium rates for color ads ...