A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use. At the same time ...
Last fall, FDA Commissioner Dr. Marty Makary declared war on drug commercials. He wrote a viewpoint published in JAMA (Sept.
Whether you lean right or left, everyone can probably agree that Oh-Oh-Oh-Ozempic is advertising too much. Our current Health and Human Services Secretary, Robert F. Kennedy Jr., has long criticized ...
A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use. At the ...
Google will now allow limited non-promotional use of prescription drug terms in ads, while keeping keyword certification rules the same. Google Ads is updating its healthcare and medicines policy to ...
CATONSVILLE, MD, Oct. 21, 2025 – A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs ...
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