As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

With the holiday shopping season getting underway, Magellan AI is showing which retailers are tapping into audio to get the most out of their year-end performance. The latest analysis of podcast ...

When a podcast host recommends a product or service, it carries the weight of a recommendation from a friend, leading to higher conversion rates than traditional advertising methods. In an era where ...

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...

Sweden-based Spotify Technology SA has agreed to buy podcast advertising and publishing platform Megaphone, it said on Tuesday, the latest in a series of a deals to boost its podcast platform.

Podcasting superstars are taking their fame to new heights as media companies offer nine-figure deals for the rights to their shows. NFL brothers Travis and Jason Kelce’s $100 million deal this week ...