Sky Media has announced the renewal of Yoplait’s sponsorship of Channel 5’s daily children’s programme strand Milkshake! to promote kids’ yoghurt brand Petits Filous. Launched this April and running ...

Müller Dairy has been found guilty of wrongly implying its Little Stars range is healthier than Yoplait's Petits Filous. The Advertising Standards Authority upheld four out of seven complaints against ...

Yoplait has launched an initiative designed to grow the UK’s children’s chilled yogurts and desserts (CYD) market sector by up to 20%. The initiative, supported with a GBP£6m investment in marketing, ...

Yoplait has made an entry into the kids’ yogurt market with the launch of Petits Filous Natural, the first-ever natural unsweetened yogurt specifically designed for children. This product, available ...

Sky Media has announced the renewal of Yoplait’s sponsorship of Channel 5’s daily children’s programme strand Milkshake! to cement Petits Filous into the heart of the everyday lives of families with ...