Persona-based marketing is one of the most popular marketing strategies in use today. After researching and compiling traits and characteristics about the ideal type of buyer to whom you’re marketing, ...

Creating a successful customer life cycle involves a multidisciplinary approach. We know buyer personas as being one-dimensional — a snapshot overview of the people who are involved in the buying ...

This article is part of an occasional series from leading voices about key issues facing marketing today. When someone has a hot-sauce habit, he knows when that extra zing of impact just isn't there.

Earlier this year (2025), OpenAI's GPT-4.5 achieved a groundbreaking feat: In controlled Turing Test scenarios, it was mistaken for a human 73% of the time when adopting a carefully crafted persona.

Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate ...

Opinions expressed by Entrepreneur contributors are their own. Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to ...

Here's what personas can do for your content marketing efforts, plus audience research tips to help you get them right. Do you know who you’re selling to – and, by extension, who you’re targeting in ...

The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a critical ...

The world of marketing is much larger than it was 15 years ago. Marketing today includes not only TV and radio spots but also all aspects of online marketing -- advertising, social media and video.