Consumer Reports has no financial relationship with advertisers on this site. Dirty laundry is big business: Sales of detergents tallied about $7 billion last year. Detergents come and go, but Tide ...

Samara, is that you? Persil’s Super Bowl LII commercial was like an extremely benevolent and cheery version of The Ring, with the laundry detergent brand’s spokesman climbing out of a TV to clean up ...

Unilever brand Persil has ambitious plans to modernize its image and marketing with a new detergent, Wonder Wash, as it looks to appeal to more households. We’ve all seen the classic laundry advert: ...

LONDON, Feb. 20, 2025 /PRNewswire/ -- When an athlete continues to play on despite a bleeding ankle, their blood-stained sock becomes a badge of honour. Yet when it is period blood, it is met with ...

(Reuters) -Persil-owner Henkel gave weaker-than-expected guidance for 2025 organic sales growth on Tuesday, projecting a slower start to the year due to a tough industrial environment and subdued ...

Persil recently launched its reformulated product under the guise of helping consumers maintain “That New Clothes Feeling” by focusing on doing more than simply removing stains. Rather, the brand is ...

(Reuters) - U.S. government decisions are hurting the North American market disproportionately, consumer goods and adhesive maker Henkel said on Tuesday, the latest company to warn about uncertainty ...

Back in March, Persil, owned by Unilever, launched a new advert to showcase its products and their supposed benefit for the planet. Persil washing up liquid’s advert showed a beach that was covered in ...

Winning Gold at The Drum Awards for Design in Posters is LOLA MullenLowe and Persil with Designed. Here is the award-winning case study. Situation: In August 2023, the brand forged a partnership with ...

Detergent giant Persil has switched its bottles to 100 per cent recyclable plastic and has ditched the controversial 'dosing ball'. The plastic ball, a small bowl detaching from the main bottle, had ...

Unilever's advert for one of its laundry detergents, Persil, has been banned for being misleading about its environmental benefits. The television advert said Persil was "kinder to our planet", and ...