The perm is back: there aren't many other four word phrases in beauty that could cause such a flicker of panic in even the most hardy of hair trend followers. But for 2020, a softer, more modern ...

This year marks the 100th anniversary of the permanent wave, known in short as the "perm." One hundred years ago, a hairdresser created a several-hour process involving a chandelier, sodium hydroxide ...

Perm—it’s quite possibly one of the few words in beauty with the power to send people spiraling into beauty flashbacks filled with regret. It’s 2023 now, and perms have truly (honestly!) come a long ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Believe it or not, children of the '80s: Perms are making a serious comeback.