The perm is back: there aren't many other four word phrases in beauty that could cause such a flicker of panic in even the most hardy of hair trend followers. But for 2020, a softer, more modern ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...

The "New Wave" takes the technique of a traditional perm without the strong stench and super-tight spirals, leaving hair with a slight bend commonly categorized as "beach waves." By Melissa Magsaysay ...