Does it ever feel like the years just vanished overnight? You're not the only one. As we age, our perception of time changes.

Recently, there has been convergence of thought by researchers in the fields of memory, perception, and neurology that the ...

Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

It’s frustrating to leave a conversation feeling completely misunderstood. You might have even thought you were crystal clear, yet the message didn’t land the way you expected. This happens all the ...

Memory and perception seem like entirely distinct experiences, and neuroscientists used to be confident that the brain produced them differently, too. But in the 1990s, neuroimaging studies revealed ...

From confined spaces to cutting-edge aircraft, failures to align risk perception with reality can have catastrophic consequences. What steps can close the gap to improve safety outcomes. The gap ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

First, it races away unstoppably—then it seems to stand still. Our perception of time is anything but constant. Two new studies suggest our heartbeat can cause passing moments to drag or fly. The ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...