Armed with new consumer insights, Parker is launching a rebranding to evolve its 127-year-old brand in Asia. Odile Garcia, senior marketing manager at Parker Asia-Pacific, believes that the consumer ...
Along with the Coca-Cola bottle, the Singer sewing machine and the Willys Jeep, the Parker pen ranks as one of the best-known symbols of the U.S. around the world. Parker’s shapely”51″ pens signed the ...
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