Celebrity publicist and CEO of Society22 PR, an award-winning hybrid digital PR agency based in Los Angeles and NYC. Are you pouring resources into SEO but struggling to see results? You might be ...

Targeting trade media has long been an important component of public relations for B2B companies. The ability of these niche industry publications to reach highly specific audiences has been the key ...

Ask PR professionals what keeps them up at night, and nine times out of ten they'll say the shrinking media landscape. I don't need to recount the specific stats about repeat layoffs at major ...