Opinions expressed by Entrepreneur contributors are their own. A business needs to have a strong online presence these days if its leaders want to be competitive — there is no way around that rule.

In order to thrive in today's digital marketing arena, there are several advertising verticals I believe are essential for businesses to partake in. Search engine optimization, pay-per-click ads and ...

Marketing strategy is essentially your plan of attack to achieve your company's marketing goals. Your objectives, strategies and specific tactics are normally planned in your company's marketing plan, ...

Entering the world of digital marketing is rewarding. Boosting your company's viability online is one of the greatest steps you can take to grow. By increasing your search ranking and building an ...

In affiliate marketing, you promote another merchant’s or company’s products and they pay you a commission if someone purchases through your affiliate link. And do you know, why is affiliate marketing ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...