Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

After a long stretch of pin-straight, glass-hair trends, the perm has waltzed right back into the spotlight—and this time, it’s softer, healthier, and far less terrifying than the 1980s spiral ...