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During September’s U.S. Open tennis tournament, ESPN cut away from a marquee match between two-time champion Naomi Osaka and the 2023 title-holder Coco Gauff to air an ad for other sports coverage on ...
Caitlin Clark's offseason was already shaping up to be the most influential of her young career. Then Nike's chief executive ...
Everywhere a sport is being played or a fan is looking for a connection to their favorite team or athlete, women are making it possible. From the University of Connecticut women's basketball team ...
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Interest in women’s sports is growing. Here’s how some women-owned companies are responding
Laura Youngson didn't expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro and play a high-altitude match. The point of the 2017 game was to ...
For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...
The activewear giant is cutting less than 1% of its corporate team as part of a broader shift under CEO Elliott Hill. Hill has made a number of structural shifts at Nike since taking over the top spot ...
Laura Youngson didn’t expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro and play a high-altitude match. ‘Wicked: For Good’ is even more popular ...
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