The most talked about subject in sneakers this year so far has been Kanye West's bold, anti-Nike song, "Facts." But before he jumped ship from the sportswear brand recognized for its Swoosh to adidas, ...

T.I., Hip-Hop’s self-proclaimed "King of the South," has been tapped to create the theme song for the MTV2 and Nike basketball series “Nike Battlegrounds: King of the Court.” The Grand Hustle ...

With the 2024 NFL preseason in the rearview mirror, the Kansas City Chiefs can shift their focus to winning another Super Bowl. However, Chiefs tight end Travis Kelce might be making history with ...

Lil Nas X took himself to court in a hilarious teaser for his anticipated new single from his upcoming album, Montero. Over the weekend, the rapper built up hype by sharing TikTok videos making light ...

The campaign includes print, digital advertising and consumer activations. The brand's YouTube channel also contains a 60-second cut of the video above, plus a number of short clips of the individuals ...

FKA Twigs has announced a partnership with Nike in which she’s serving as the Creative Director of NikeWomen’s Spring Zonal Strength Tights campaign, and she’s just shared an advertisement for the ...

Colorado Buffaloes football coach Deion Sanders has taken on the title of "Coach Prime" in recent years. But in the 1990s, Sanders earned the nickname "Prime Time" thanks to his two-sport stardom and ...

The self-produced beats on Fucksnowrr’s mixtape #fuckdasouf are so wildly abrasive. I can’t get enough of them. Drum patterns feel more like explosions, crashing and thrashing like in a Gundam fight ...

You thought you could get away without hearing any more about the Nike and Apple partnership, huh? Well this time it combines that plus everybody's favorite subject: Apple patents! MacRumors points us ...