Los Angeles Lakers legend Kobe Bryant is widely considered one of the all-time greats on the basketball court and in the footwear industry. With the help of Nike, Bryant built a brand based on cutting ...

What with all the hype and excitement of the NBA playoffs, you may have missed a crucial bit of uniform-related NBA news that broke earlier this week: The league will have a new sock supplier -- the ...

Nike and the NBA announced on Monday an extension of their existing partnership that will make Nike the exclusive provider of on-court uniforms for the NBA, WNBA, and NBA G League through 2037. “Nike ...

The competitive basketball sock business has led to a new sponsorship deal for the NBA, as the league will announce Monday that Stance will be its official sock and that all players will wear the ...

The NBA announced on Wednesday that it has signed an apparel deal with Nike beginning with the 2017-18 season. The deal is an eight-year partnership. Financial terms were not immediately disclosed, ...

Cunningham will join LeBron James, Kevin Durant, Giannis Antetokounmpo, Devin Booker and Ja Morant as signature Nike athletes ...

Phoenix Suns star forward Kevin Durant signed a lifetime contract with Nike on Friday, according to Boardroom, the media entity he co-owns.Durant becomes the third basketball star to sign such a ...

'Home', 'away' uniforms replaced with 'Association Edition', 'Icon Edition' options Lang Whitaker With a new global multiyear partnership beginning this season, the NBA and Nike aren’t just sewing new ...