In its last reported quarter, Nike Direct sales climbed 22% to $5.3 billion, with Nike brand digital sales increasing 24%. Also during the quarter, the company’s wholesale revenues grew 18%, a notable ...

Nike's new CEO, Elliott Hill, made significant moves in 2025 to turn around the struggling sportswear brand, including a ...

Nike Inc. (NYSE:NKE) has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales. What Happened: The news of Nike’s return was disclosed by ...

In a competitive retail landscape, Nike has managed to exceed quarterly revenue expectations, demonstrating the brand's resilience and strategic agility. This article delves into how Nike's marketing ...

Nike's direct-to-consumer strategy and loyal customer base acquired during the pandemic are expected to contribute to the company's profitability. Q1 results showed mixed performance, with sales ...

Nike's "Win Now" turnaround plan, paired with its "Sport Offense" strategy, is focused on reversing years of sluggish sales ...

Nike has lost another longtime executive with the exodus of Ron Faris, who is joining Disney Consumer Products as senior vice president of global marketing. Faris, who served most recently as global ...