The first thing to note is that Samsung typically takes just over two weeks between the Galaxy Unpacked launch event and the official release day — preferring to release those phones on a Friday. There are some discrepancies to that trend: The Galaxy S20 took almost a month to be released, though it still stuck with the Friday release day.

It’s the battle of the maximal phones as Samsung readies the Galaxy S25 Ultra, its answer to the iPhone 16 Pro Max. If you’re after a huge screen, unmatched brightness, more cameras and sensors than you’ll know what to do with,

Tech giants usually release new smartphones like clockwork every year, with Samsung kicking off the first quarter by introducing its new Galaxy S phones and Apple debuting its latest iPhones in September.