NBA draft is just over a week away and while June 25 may collectively be known as draft day, as far as the number one pick ...

The performance basketball shoe market is more competitive than ever. Over the past few years, New Balance has stood out from the crowd thanks to its combination of exciting new footwear and ...

Since getting back into the performance basketball business in 2018, New Balance ’s signature player has been Kawhi Leonard, but the brand is looking to a younger crop of stars as the faces of ...

New Balance picks its shots when it comes to signing deals with athletes. The company just expanded its shot selection this week by signing its first female basketball player, the Stanford star ...

Stanford star Cameron Brink has signed an endorsement deal with New Balance, becoming the footwear and apparel brand’s first women’s basketball athlete. Brink, a 6-foot-4 forward who prepped ...

New Balance continues to make great strides in the basketball world with incredible performance footwear and splashy signings of the world's best players. This August, New Balance will welcome the ...

The NIL deal makes Brink the first female basketball player on the expanding New Balance roster. The Stanford Cardinal forward joins an impressive roster of NBA players, including Jamal Murray ...