In 2015, Netflix co-founder Reed Hastings said he did not imagine the company would ever produce live sports. “You don’t want ...

Netflix is eyeing ad growth, and the primary way to get there will be through live events — specifically sports.

The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing ...

Netflix is all in on live programming. After a number of its big-ticket live stunts such as The Roast of Kevin Hart, BTS: The Comeback Live – Arirang and Skyscraper Live performed well over the first ...

The streaming service says live programming helps draw in new subscribers, but investors have become disillusioned with ...

The streaming giant is considering live channels and bundles. A UVA expert explains the ironic shift in strategy.

Netflix’s unscripted live events division is getting a shakeup as Sahara Bushue, who serves as director of unscripted series, exits the streamer. Bushue’s departure comes about two and a half years ...

The sky isn’t falling for Netflix - but the streaming giant needs to convince investors it has a workable plan to sustain double-digit revenue and earnings growth ahead. The company on Thursday posted ...

The company hasn't said its last word.