A business name not only represents the company's mission and values but also plays a significant role in how it is perceived by its target audience. Recognizing the challenges that entrepreneurs and ...

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Think you have a clever name for your business? Good! But you also need to make sure that name isn't being used by someone else--and that you protect it once you're sure it's yours to keep. Choosing a ...

Naming your business after yourself demonstrates that you prioritize glory and profit over growing and attracting investment, according to a new analysis of records from more than a million firms.

Willem Van Lancker in Thesis Today, we’re excited to share an essay and launch announcement from Willem Van Lancker, a designer and investor at Terrain, on the importance of naming your product.