NIKEiD has exploded from its initial clunky and slow infrastructure into a highly desirable, limited-run option for sneaker fans to deck out the latest Nike Basketball signature sneakers or the newest ...

One of the most overlooked aspects of basketball players’ games are the shoes on their feet. While some may think it’s simple enough to go to your local shoe store and pick out a pair of shoes ...

It's hard to believe that NIKEiD has been around for over 15 years and we still haven't had the chance to customize one of the retro Air Jordan legacy silhouettes, but maybe this will hold you over ...

NIKEiD already lets you do a lot when it comes to customizing sneakers, but the Swoosh has something extra special in-store for those lucky enough to be in Toronto for NBA All-Star Weekend. The NIKEiD ...

It’s been a good year for fans of Nike‘s customization service NIKEiD, as thus far they’ve consistently provided users with an immense amount of unique customization options for nearly every sneaker ...

In honor of Kevin Durant‘s incredible MVP season, Nike is releasing a special KD VI sneaker, which is currently available exclusively at NIKEiD. In what began as a truly personalized storyline, the KD ...

Why custom Nike gear is a winner for Nike's bottom line. Yet Nike seems to keep finding ways to impress customers and shareholders, making Nike a winning long-term play. One more reason is a new ...

If footwear is a personal expression of your individual fashion sense, then Nike’s got you covered. NIKEiD is a division of the company where the consumer can finally stand alone with their personal ...

As new models like the Air Presto are added to the NIKEiD platform, the brand's making room by removing some of the most popular customization options, including the "Pony" uppers of the Air Max 90.

Introducing the new NIKEiD App from the App Store, tapping into inspiration anywhere, anytime and putting millions of designs right at your fingertips using iPhone and iPod touch. NikeiD App delivers ...

Customization is being used as a differentiating tool in nearly every industry, from customized medicine, to theater, cosmetics, clothing, marketing, food and footwear. It frequently adds extra costs ...