Taylor Swift Brought More Women to Football. Now, the NFL and Advertisers Plan to Make Them Forever Fans

Taylor Swift has made many women interested in the NFL. Here's how the league and advertisers are hoping to convert them to ...

NFL commissioner credits Taylor Swift for drawing young fans to sport

Roger Goodell, the NFL’s top executive, welcomed the increased interest from the pop superstar’s fanbase, known as ‘ Swifties ,’ following the announcement of her relationship with Kansas City Chiefs ...
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NFL Launches Women's Apparel Campaign

For the past few years, the National Football League has focused more of its licensed-merchandise strategy on its 85 million -- or 45% -- of fans who are women. Now the league is launching its ...