The new Sony Hawk-Eye camera technology will soon make sideline officials who rush onto the field with a 10-yard chain to ...

In an effort to save time, sticks and chain are giving way to virtual first-down measurements that use the cameras that help ...

What if every NFL coach, player, and executive had real-time artificial intelligence (AI) at their fingertips by next season?

The NFL and Microsoft announced a multi-year strategic partnership extension to help usher in a new era of AI innovation ...

As part of a multiyear extension of their longstanding sponsorship -- which was formally signed months ago -- the NFL will ...

Microsoft is integrating its Copilot AI to the NFL, specifically during football games, as both companies extend their deal.

Oregon Ducks coach Dan Lanning addressed the NFL's integration of AI to boost sideline technology. While Lanning can ...

NFL fans took shots at the NFL over the new Virtual Measurement System tha takes way too long and has players just standing ...

"I'm not using ChatGPT on my sideline to decide what we're going to run," says Dan Lanning as professional football embraces ...

The NFL is debuting new virtual measurement technology, utilizing optical cameras to determine first downs during games. Here's how it works.

One of the most notable things that happened during Thursday night's Hall of Fame Game was the debut of the NFL's new virtual ...

NFL's media rights agreements are valued at nearly $110 billion over 11 years, with potential opt-outs in 2029 according to S ...