Add Yahoo as a preferred source to see more of our stories on Google. The NCAA and officials from the Detroit local organizing committee unveiled the logo for the 2027 Men's Final Four on Friday.

The Florida State Seminole brand now has more opportunities for new revenue streams that could generate millions of dollars for the athletic department. Nearly two years after the NCAA allowed ...

In 2018, Columbus hosted a classic Final Four tournament. The event is back in the city for 2027 starting with the unveiled ...

FILE - NCAA logo displayed on the fence before an NCAA softball game between Jacksonville and FGCU, March 24, 2024, in Jacksonville, Fla. The NCAA unearthed another revenue stream Friday when Division ...

In an expected move, the NCAA has approved commercial jersey patches in college sports starting August 1.

ROBIN QUANECIA BILL. THANK YOU. THE LANDSCAPE IS CONSTANTLY CHANGING WITHIN COLLEGE ATHLETICS AND THE MAJOR DRIVING FORCE. NAME, IMAGE, AND LIKENESS. EACH YEAR LOOKS DIFFERENT, WITH GUIDELINES STILL ...

Columbus officially launched its countdown to the 2027 NCAA Women’s Final Four Thursday with the unveiling of the event’s logo at Nationwide Arena. The Columbus Local Organizing Committee, in ...

The NCAA unearthed another revenue stream Friday when Division I leaders approved patches for uniforms in a move that could generate millions to fund athletic departments that are looking for new ways ...

COLUMBUS, Ohio (WCMH) — The 2027 NCAA women’s basketball Final Four will be coming to Columbus and the logo for it has been unveiled. The NCAA released the logo that will be on center court at ...