Actor Tamannaah Bhatia became the new brand ambassador for Mysore Sandal Soap. The Karnataka government appointed her as the new face of the government brand with a ₹6.20 crore deal for two years.

Tamannaah Bhatia, who became a breakout sensation for her Stree 2 number song Aaj Ki Raat, has recently been announced as the brand ambassador for Mysore Sandal Soap by the Karnataka government. The ...

The Karnataka government's decision to appoint actress Tamannaah Bhatia as the face of Mysore Sandal Soap has triggered a backlash, dragging the century-old brand into a fresh language row. The ...

A north Indian who had to travel south to make a name for herself has now been wooed to sell a classic southern brand that may be in need of a celebrity bump. Tamannaah Bhatia, 35, has signed a ...

Has marketing has become too tone-deaf to read the room—or in this case, the bath? Dubai: Why is everybody frothing at the mouth over a bar of soap originating from South India, you ask. Because this ...

The first Mysore Sandal soap was manufactured in 1916. Nearly 110 years later, a political and cultural dispute has emerged in Karnataka over who should be the main promoter of the iconic soap brand.

Tamannaah Bhatia has been named brand ambassador for Mysore Sandal Soap. The Congress-led government signed a two-year, Rs 6.2 crore contract. Critics argue a local actress should represent ...