A recent take on the ASMR trend racked up more than 2.5 million views on YouTube and spawned countless parody videos in the past two months. What she’s doing is a form of ASMR, or “autonomous sensory ...
ASMR is described as a tingling sensation experienced in the head and neck that is triggered by certain sounds. The campaign, conceptualised by The Loft, Publicis Conseil, features ASMR Zeitgeist ...
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