The Microsoft Audience Network will automatically adjust advertising campaign bids in real-time to increase the chances of a conversion. The company says that as of April 24, 2023, manual bidding will ...

The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care ...

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and feed campaigns employing a manual cost per click ...

With Microsoft Ads' multi-channel approach, this software company saw 26% of its budget spent on a 0.14% CTR and no added conversions. The post Microsoft’s Audience Network expansion: Higher CPCs, ...

Just in: Microsoft Ads added new bid strategies to its Microsoft Audience Network ads. While Microsoft has supported automated bidding strategies for its core campaign types, they’ve added two new ...

Microsoft Advertising has updated its platform with several new features, including automated bidding and last-touch attribution, in-market audience segments, and conversion tracking enhancements.

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates ...

BingAds.com will become MicrosoftAdvertising.com, while its partner programme will become the Microsoft Advertising Partner Program. Bing Ads has announced it will change its name from Bing Ads to ...