According to Michelin, the deployment of new activities and the multi-brand strategy promoted by the group reflect a desire to expand Michelin’s mission by “offering every solution that enhances ...

PEOPLE are just realising the meaning behind the iconic Michelin Man logo – and it turns out the tyre firm’s mascot has a bizarre history. Michelin’s inflatable white man now can be seen perched on ...

Meet the Michelin Man, or more accurately Bibendum or 'Bib,' his real name. Most people will recognize the big, white mascot of the French tire company, but few would be able to tell you Bib's story - ...

Tyre giant Michelin is to introduce a new sound logo as part of its corporate identity. The logo, designed in collaboration with Sixième Son, is a 32-second sequence of musical notes which will ...

The 32-second soundclip will be used globally across all media platforms including television and radio advertising campaigns, telephone hold systems and digital media. The tyre brand says that the ...

I have written many times about Michelin stars and how they are misused in India that it annoys me to repeat some of the points I have made so often before. I have written so many articles about ...